Glossary

This is the glossary for Piwik, the Free analytics platform that helps you keep full control of your data. About.
Learn about the commonly used terms to make the most of Piwik Analytics: Metrics and Reports.

Metrics

% Search Exits (Site Search)

The percentage of visits that left the website after searching for this Keyword on your Site Search engine.
exit_rate (API)

Actions

The number of actions performed by your visitors. Actions can be page views, internal site searches, downloads or outlinks.
nb_actions (API)

Actions per Visit

The average number of actions (page views, site searches, downloads or outlinks) that were performed during the visits.
nb_actions_per_visit (API)

Avg. Completion

The percentage of how much visitors have watched of a video. This metric may show more than 100% if many visitors spent more time on the video than the media length. This can be especially the case when the media is played in a loop.
avg_completion_rate (API)

Avg. Media Length

The average length of a video or audio media file. This number may vary for example if the media is a stream or if the media resource changes over time.
avg_media_length (API)

Avg. Time To Play

The average amount of time it took a visitor to start playing the media since the page was loaded.
avg_time_to_play (API)

Avg. Time on Website

The average duration of a visit.
avg_time_on_site (API)

Avg. generation time

The average time it took to generate the page. This metric includes the time it took the server to generate the web page, plus the time it took for the visitor to download the response from the server. A lower 'Avg. generation time' means a faster website for your visitors!
avg_time_generation (API)

Avg. time on page

The average amount of time visitors spent on this page (only the page, not the entire website).
avg_time_on_page (API)

Avg. time spent

The average amount of time a visitor spent watching or listening to a media.
avg_time_watched (API)

Bounce Rate

The percentage of visits that only had a single pageview. This means, that the visitor left the website directly from the entrance page.
bounce_rate (API)

Bounce Rate (Actions)

The percentage of visits that started on this page and left the website straight away.
bounce_rate (API)

Bounces

Number of visits that started and ended on this page. This means that the visitor left the website after viewing only this page.
entry_bounce_count (API)

Clicked in search results

The number of times this Page was visited after a visitor did a search on your website, and clicked on this page in the search results.
nb_hits_following_search (API)

Conversion Rate

The percentage of visits that triggered a goal conversion.
conversion_rate (API)

Downloads

The number of times this link was clicked.
nb_downloads (API)

Entrances

Number of visits that started on this page.
entry_nb_visits (API)

Events with a value

Number of events where an Event value was set
nb_events_with_value (API)

Exit rate

The percentage of visits that left the website after viewing this page.
exit_rate (API)

Exits

Number of visits that ended on this page.
exit_nb_visits (API)

Finish rate

The percentage of visitors who played a media and finished it (finish means a visitor has watched or listened to the end of the media).
finish_rate (API)

Finishes

The number of times a video was finished (a visitor has watched or listened to the end of the media). It does not necessarily mean a visitor has watched or listened to all of the media.
nb_finishes (API)

Fullscreen rate

The percentage of visitors that opened a video in fullscreen.
fullscreen_rate (API)

Impressions

The number of times a visitor viewed a page where this media was included.
nb_impressions (API)

Impressions by unique visitors

The number of unique visitors that have viewed a page where this media was included. Every visitor is only counted once, even if the visitor has viewed the page multiple times a day.
nb_unique_visitors_impressions (API)

Interaction Rate

The ratio of content impressions to interactions.
interaction_rate (API)

Interactions

The number of times a content block was interacted with (eg, a 'click' on a banner or ad).
nb_interactions (API)

Maximum value

The maximum value for this event
max_event_value (API)

Minimum value

The minimum value for this event
min_event_value (API)

Outlinks

The number of times this link was clicked.
nb_outlinks (API)

Pageviews

The number of times this page was visited.
nb_pageviews (API)

Play rate

The percentage of visitors that watched or listened to a media after they have visited a page where this media was included.
play_rate (API)

Plays

The number of times a visitor watched or listened to a media
nb_plays (API)

Plays by unique visitors

The number of unique visitors that have watched or listened to a media. Every visitor is only counted once, even if the visitor watches or listens to the media resource multiple times a day.
nb_unique_visitors_plays (API)

Search Results pages

Visitors will search on your website, and sometimes click "next" to view more results. This is the average number of search results pages viewed for this keyword.
nb_pages_per_search (API)

Searches

The number of visits that searched for this keyword on your website's search engine.
nb_searches (API)

Searches (Site Search)

The number of visits that searched for this keyword on your website's search engine.
nb_visits (API)

The average of all values for this event

The average of all values for this event
avg_event_value (API)

Total Pageviews

The number of times this page was visited.
nb_hits (API)

Total events

Total number of events
nb_events (API)

Total number of audio impressions

The number of times a visitor has viewed a page where this audio was included.
sum_total_audio_impressions (API)

Total number of audio plays

The number of times a visitor has listened to an audio.
sum_total_audio_plays (API)

Total number of video impressions

The number of times a visitor has viewed a page where this video was included.
sum_total_video_impressions (API)

Total number of video plays

The number of times a visitor has watched a video.
sum_total_video_plays (API)

Total time spent on media

The total time that was spent watching or listening to the media.
sum_total_time_watched (API)

Total value

The sum of event values
sum_event_value (API)

Unique Clicks (Actions)

The number of visits that involved a click on this link. If a link was clicked multiple times during one visit, it is only counted once.
nb_visits (API)

Unique Downloads

The number of visits that involved a click on this link. If a link was clicked multiple times during one visit, it is only counted once.
nb_uniq_downloads (API)

Unique Downloads (Actions)

The number of visits that involved a click on this link. If a link was clicked multiple times during one visit, it is only counted once.
nb_visits (API)

Unique Outlinks

The number of visits that involved a click on this link. If a link was clicked multiple times during one visit, it is only counted once.
nb_uniq_outlinks (API)

Unique Pageviews

The number of visits that included this page. If a page was viewed multiple times during one visit, it is only counted once.
nb_uniq_pageviews (API)

Unique Pageviews (Actions)

The number of visits that included this page. If a page was viewed multiple times during one visit, it is only counted once.
nb_visits (API)

Unique visitors

The number of unduplicated visitors coming to your website. Every user is only counted once, even if he visits the website multiple times a day.
nb_uniq_visitors (API)

Users

The number of users logged in your website. It is the number of unique active users that have a User ID set (via the Tracking code function 'setUserId').
nb_users (API)

Visits

If a visitor comes to your website for the first time or if he visits a page more than 30 minutes after his last page view, this will be recorded as a new visit.
nb_visits (API)

impression_rate

The percentage of visitors that have visited a page where this media was included out of all of your unique visitors.
impression_rate (API)

Reports

All Referrers (Referrers)

This report shows all your Referrers in one unified report, listing all Websites, Search keywords and Campaigns used by your visitors to find your website.

Audio Resource URLs (Media)

This report shows a hierarchical list of the resource URLs of audio that your visitors listened to. To see further details for a specific audio resource URL, click the plus icon when you hover a row.

Audio Resources URLs Grouped (Media)

This report shows information about the grouped resource URLs of audio that your visitors listened to. It is similar to "Audio Resource URL" but it groups together audio resources that have the same file name but a different file extension. To see further details for a specific audio resource, click the plus icon when you hover a row.

Audio Titles (Media)

This report shows information about the audio titles that your visitors have listened to. To see further details for a specific audio title, click the plus icon when you hover a row. When a title for an audio file cannot be detected, it will be grouped under "Unknown".

Audio per hour in website's timezone (Media)

This report shows at which hours of the day visitors have watched your videos. The hours are shown in the timezone of the website.

Browser Plugins (Visitor Settings)

This report shows which browser plugins your visitors had enabled. This information might be important for choosing the right way to deliver your content.

Browser engines (Visitor Devices)

This report shows your visitors' browsers broken down into browser engines.
The most important information for web developers is what kind of rendering engine their visitors are using. The labels contain the names of the engines followed by the most common browser using that engine in brackets.

Campaigns (Referrers)

This report shows which campaigns led visitors to your website.
For more information about tracking campaigns, read the campaigns documentation on piwik.org

City (Visitors)

This report shows the cities your visitors were in when they accessed your website.
In order to see data for this report, you must setup GeoIP in the Geolocation admin tab. The commercial Maxmind GeoIP databases are more accurate than the free ones. To see how accurate they are, click here.

Continent (Visitors)

This report shows which continent your visitors were in when they accessed your website.

Country (Visitors)

This report shows which country your visitors were in when they accessed your website.

Custom Variables (Visitors)

This report contains information about your Custom Variables. Click on a variable name to see the distribution of the values.
For more information about Custom Variables in general, read the Custom Variables documentation on piwik.org

Downloads (Actions)

In this report, you can see which files your visitors have downloaded.
What Piwik counts as a download is the click on a download link. Whether the download was completed or not isn't known to Piwik.

Entry page titles (Actions)

This report contains information about the titles of entry pages that were used during the specified period. Use the plus and minus icons on the left to navigate.

Entry pages (Actions)

This report contains information about the entry pages that were used during the specified period. An entry page is the first page that a user views during his visit.
The entry URLs are displayed as a folder structure.
Use the plus and minus icons on the left to navigate.

Exit page titles (Actions)

This report contains information about the titles of exit pages that occurred during the specified period. Use the plus and minus icons on the left to navigate.

Exit pages (Actions)

This report contains information about the exit pages that occurred during the specified period. An exit page is the last page that a user views during his visit.
The exit URLs are displayed as a folder structure.
Use the plus and minus icons on the left to navigate.

Keywords (Referrers)

This report shows which keywords users were searching for before they were referred to your website.
By clicking on a row in the table, you can see the distribution of search engines that were queried for the keyword.

Length of Visits (Visitors)

In this report, you can see how many visits had a certain total duration. Initially, the report is shown as a tag cloud, more common durations are displayed in a larger font.
Please note, that you can view the report in other ways than as a tag cloud. Use the controls at the bottom of the report to do so.

Media Players (Media)

This report contains information about the media players that were used by your visitors to play the media on your website.

Media Summary (Media)

This is an overview of your visitor's media consumption. It is broken down into various reports, which are displayed in sparklines at the bottom of the page. You can enlarge the graphs by clicking on the report you'd like to see.

Outlinks (Actions)

This report shows a hierarchical list of outlink URLs that were clicked by your visitors. An outlink is a link that leads the visitor away from your website (to another domain).
Use the plus and minus icons on the left to navigate.

Page Titles Following a Site Search (Site Search)

When visitors search on your website, they are looking for a particular page, content, product, or service. This report lists the pages that were clicked the most after an internal search. In other words, the list of pages the most searched for by visitors already on your website.
Use the plus and minus icons on the left to navigate.

Page URLs (Actions)

This report contains information about the page URLs that have been visited.
The table is organized hierarchically, the URLs are displayed as a folder structure.
Use the plus and minus icons on the left to navigate.

Page titles (Actions)

This report contains information about the titles of the pages that have been visited.
The page title is the HTML <title> Tag that most browsers show in their window title.

Pages Following a Site Search (Site Search)

When visitors search on your website, they are looking for a particular page, content, product, or service. This report lists the pages that were clicked the most after an internal search. In other words, the list of pages the most searched for by visitors already on your website.
Use the plus and minus icons on the left to navigate.

Pages per Visit (Visitors)

In this report, you can see how many visits involved a certain number of pageviews. Initially, the report is shown as a tag cloud, more common numbers of pages are displayed in a larger font.
Please note, that you can view the report in other ways than as a tag cloud. Use the controls at the bottom of the report to do so.

Provider (Visitors)

This report shows which Internet Service Providers your visitors used to access the website. You can click on a provider name for more details.
If Piwik can't determine a visitor's provider, it is listed as IP.

Referrer Type (Referrers)

This table contains information about the distribution of the referrer types.
Direct Entry: A visitor has entered the URL in his browser and started browsing on your website - he entered the website directly.
Search Engines: A visitor was referred to your website by a search engine.
See the "Search Engines & Keywords" report for more details.
Websites: The visitor followed a link on another website that led to your site.
See the "Websites & Social" report for more details.
Campaigns: Visitors that came to your website as the result of a campaign.
See the "Campaigns" report for more details.

Region (Visitors)

This report shows which region your visitors were in when they accessed your website.
In order to see data for this report, you must setup GeoIP in the Geolocation admin tab. The commercial Maxmind GeoIP databases are more accurate than the free ones. To see how accurate they are, click here.

Search Categories (Site Search)

This report lists the Categories that visitors selected when they made a Search on your website.
For example, Ecommerce websites typically have a "Category" selector so that visitors can restrict their searches to all products in a specific Category.

Search Engines (Referrers)

This report shows which search engines referred users to your website.
By clicking on a row in the table, you can see what users were searching for using a specific search engine.

Search Keywords with No Results (Site Search)

Tracking searches that visitors make on your website is a very effective way to learn more about what your audience is looking for, it can help find ideas for new content, new Ecommerce products that potential customers might be searching for, and generally improve the visitors' experience on your website.

This report lists the Search Keywords that did not return any Search result: maybe the search engine algorithm can be improved, or maybe your visitors are looking for content that is not (yet) on your website?

Site Search Keywords (Site Search)

This report lists the Search Keywords that visitors searched for on your internal Search Engine.

Tracking searches that visitors make on your website is a very effective way to learn more about what your audience is looking for, it can help find ideas for new content, new Ecommerce products that potential customers might be searching for, and generally improve the visitors' experience on your website.

Learn more about Tracking how your visitors use your Search engine.

Social Networks (Referrers)

In this table, you can see which websites referred visitors to your site.
By clicking on a row in the table, you can see which URLs the links to your website were on.

Video Resolutions (Media)

This report shows the resolution (width and height) at which your videos were watched. For example if a visitor watches the video fullscreen, the video resolution equals the visitor's screen resolution.

Video Resource URLs (Media)

This report shows a hierarchical list of the resource URLs of videos that your visitors watched. To see further details for a specific video resource URL, click the plus icon when you hover a row.

Video Resource URLs Grouped (Media)

This report shows information about the grouped resource URLs of videos that your visitors watched. It is similar to "Video Resource URL" but it groups together videos that have the same file name but a different file extension. To see further details for a specific video resource, click the plus icon when you hover a row.

Video Titles (Media)

This report shows information about the video titles that your visitors have watched. To see further details for a specific video title, click the plus icon when you hover a row. When a title for a video cannot be detected, it will be grouped under "Unknown".

Videos per hour in website's timezone (Media)

This report shows at which hours of the day visitors have listened to your audio. The hours are shown in the timezone of the website.

Visitor Browser (Visitor Devices)

This report contains information about what kind of browser your visitors were using. Each browser version is listed separately.

Visitor Configuration (Visitor Settings)

This report shows the most common overall configurations that your visitors had. A configuration is the combination of an operating system, a browser type and a screen resolution.

Visits by Day of Week (Visits Summary)

This graph shows the number of visits your website received on each day of the week.

Visits by Local Time (Visits Summary)

This graph shows what time it was in the visitors' time zones during their visits.

Visits by Server Time (Visits Summary)

This graph shows what time it was in the server's time zone during the visits.

Visits by Visit Number (Visitors)

In this report, you can see the number of visits who were the Nth visit, ie. visitors who visited your website at least N times.
Please note, that you can view the report in other ways than as a tag cloud. Use the controls at the bottom of the report to do so.

Visits by days since last visit (Visitors)

In this report, you can see how many visits were from visitors whose last visit was a certain number of days ago.

Websites (Referrers)

In this table, you can see which websites referred visitors to your site.
By clicking on a row in the table, you can see which URLs the links to your website were on.

Glossary in other languages

The Analytics glossary is available in 54 languages:

አማርኛ, العربية, Беларуская, Български, বাংলা, Bosanski, Català, Čeština, Cymraeg, Dansk, Deutsch, Ελληνικά, English, Español, Eesti, Euskara, فارسی, Suomi, Français, Galego, עברית, हिन्दी, Hrvatski, Magyar, Indonesia, Íslenska, Italiano, 日本語, ქართული, 한국어, Lietuvių, Latviešu, Norsk bokmål, Nederlands, Nynorsk, Polski, Português do Brasil, Português, Română, Русский, Slovenčina, Slovenščina, Shqip, Српски, Svenska, தமிழ், తెలుగు, ไทย, Filipino, Türkçe, Українська, Tiếng Việt, 简体中文, 繁體中文

If you want to contribute a new term or improve one of the translations, click here.

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This is the glossary for Piwik, the Free analytics platform that helps you keep full control of your data.